Music video by Girls Aloud performing The Promise.
(C) 2008 Polydor Ltd. (UK)
"The Promise" is a single by English-Irish girl group Girls Aloud, taken from their fifth studio album Out of Control (2008). The song was written by Miranda Cooper, Brian Higgins and his production team Xenomania. Influenced by Phil Spector and music of the 1960s,
"The Promise" is an upbeat love song that was written to announce Girls Aloud as "a supergroup." Upon its release in October 2008, the single became Girls Aloud's fourth number one on the UK Singles Chart, continuing their six-year streak of top ten hits.
The music video is set at a drive-in movie theatre, where Girls Aloud watch themselves performing as a 1960s girl group on screen. Filming for "The Promise" music video was on 15 September 2008. The video premièred on AOL's website on 25 September 2008. The music video was filmed by Trudy Bellinger for Merge @ Crossroads Films, and produced by Golden Square.
"The Promise" was promoted through numerous live appearances, including a high-profile performance on The X Factor, and served as the opening number of 2009's Out of Control Tour. The song was praised and appreciated by most contemporary music critics, who lauded the song despite it being unusual for Girls Aloud.
"The Promise" was awarded Best British Single at the 2009 Brit Awards, the group's first win at the ceremony.