Sam Fender performs ‘The Borders’ live, exclusively for Vevo LIFT.
Director: Charlie Sarsfield
Producers: Rhonagh O'Donnell, Nick Calafato
Executive Producer: Mish Mayer
DP: Stefan Yap
1st AC: Gary Long
2nd AC: Jomar O'Meally
Editor: Charlie Sarsfield
Colourist: Jonny Tully
Gaffer: Lee Parfitt
Spark: Dax Sharkey
Art Director: Ellen Wright-Martin
Art Assistant: Ellie Mills, Joe Curry, Lucy Keville
Hair and Make-Up: Anni Rademacher
Hair and Make-Up Assistant: Lulu Johnson
Photographer: Gaelle Beri
Runners: Sam Twigg, Will Lyons
Melding edgy, introspective indie rock with a soulful delivery, Newcastle native Sam Fender rose to British acclaim in late 2017 when he appeared on the coveted BBC Sound of 2018 list and was subsequently signed to Polydor Records.
Born and raised in North Shields, just outside of Newcastle, Fender came from a musical family. After gigging locally, he was discovered by Ben Howard's manager, who helped pave the road for Fender's debut single, "Play God." Moody in tone and socially conscious, it was followed by two more singles, "Greasy Spoon" and "Millennial," before the BBC named Fender alongside acts like Sigrid and Lewis Capaldi for their Sound of 2018 list. Tours with Hozier and Catfish and the Bottlemen followed, as did 2018 singles like "Leave Fast" and "That Sound," both of which later appeared on his EP, Dead Boys. It was released by Polydor in November of that year.
At the beginning of 2019, Fender entered his own studios in his home town of North Shields, to record his debut album. Produced by friend Bramwell Bronte, the resulting release, Hypersonic Missiles, was issued in mid-2019, preceded by the Springsteen-inspired single of the same name.