The Norwegian pop thrush behind "Don't Kill My Vibe" and "Strangers" manages to consistently refine her songcraft without erasing its charming quirks. That latter element of her sound has lots of clout. Sometimes she's cooing, the next she's raging. And she does both quite impressively. Last spring's 'Sucker Punch' illustrates how far Sigrid has come, so we invited our LIFT alum to New York to give fans exclusive performances of "Basic" and "Level Up." As you'll see, her voice remains magical.
Executive Producer: Micah Bickham
Director: Blaine Dunkley
Producer: Hailey Rovner
Director of Photography: Blaine Dunkley
Editor: Kevin Rose
Music & Talent: Annie Shapiro, Sam Mackoff, David McTiernan
Norwegian singer/songwriter Sigrid emerged in the late 2010s with an earnest, anthemic style that later incorporated a vibrant, dance-pop sound tied together by her powerful vocals. Offering a fun and age-appropriate spin on polished Scandinavian pop, she followed a pair of EP releases with her full-length debut, 2019's Sucker Punch.