Abra - Pull Up

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Abra - Pull Up (Official Music Video)

Abra comes alive in a new self-directed video for "Pull Up." In the video, filmed in New York's Bushwick and Harlem neighborhoods, the enchanting Awful Records pop-R&B singer lets go for a risky night of adventure.

A car pulls up, Abra leans in the passenger side window, and she and a friend hop in. The track itself sets up this scene, when she sings, Pull up to your crib riding shotty, shawty — the ladies are in for a ride. Later, in a room under blue lights, Abra and two friends pour back drinks and when the buzz hits she finds herself siting on a four wheeler, facing the driver. He speeds off with the front tires in the air, and as Abra smiles at the freedom of making uninhibited decisions, her gold bottom grill sparkles under the street lights.

Director: ABRA
Director of Photography: ABRA
Executive Producers: Joseph Patel, Robert Semmer, Naomi Zeichner
Produced by: A$AP Tyy
Production Coordinator: Madison LaClair
Camera Operator 1: JMP
Camera Operator 2: Andrew Percival
Editors: Buttress & ABRA
Wardrobe provided Ozcult, and Shelby Shells

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Back in the summertime, the tremendously exciting Atlanta goth-soul DIY auteur ABRA released her PRINCESS EP, and if you never got around to checking it out, now would be a very time to fix that oversight. ABRA has just dropped a self-directed video for “Pull Up,” one of that EP’s highlights, and it’s a total stunner. The clip has a dazed, blinking-neon aesthetic working for it, and it shows ABRA and a friend on a wild night out in New York City — climbing into strangers’ cars, getting tattooed, riding on wheelie-popping four-wheelers, and generally raising beautifully-filmed hell. 
-- Stereogum
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