Allie X - Catch

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CollXtion I April 07, 2015

Director: Jérémie Saindon
Director of Photography: Shayne Laverdière
Editor: Sébastien Delporte
Art Director: Louisa Schabas
Stylist: Melissa Matos
Makeup Artist: Leslie-Ann Thomson
Production: Antler

Produced with financial assistance of MuchFACT 



The enigmatic artist Allie X has announced details of her much anticipated debut release. CollXtion I will arrive April 7, 2015, just over a year after Allie X first appeared online, introducing the world to her bold and extraordinary pop songs.
Since her internet advent in early 2014, Allie X has communicated only in visuals and her own "X" language. "I am very pleased to announce CollXtion I," Allie X says of this release, "and hopefully answer some questions you and I both have. As you collect the pieces of CollXtion I, I hope you will feel comfortable to adopt X into your own life."

Released via X's own label, CollXtion I is a full multimedia Xperience centered around seven songs. It is the first in a series of CollXtions to be issued in the coming months. CollXtion I will allow participants to gather songs, videos, digital installations, and other media that begin to fashion the world of a protagonist known as "X." Designed as both a multimedia, narrative and collaborative experience, CollXtion I will be accompanied by a variety of features, including X's notorious spinning GIFs, some of the raw components used by X to create her striking work such as song stems and photo layers, and a comic which will reveal the first chapter in the Story of X. Items will be released gradually to allow participants to "collect" the ever-growing CollXtion. Fans are encouraged to become participants in X's world by using these elements to make their own "Xart," which will then be featured in X's "Xhibit" digital gallery 

The critically celebrated "CATCH" will serve as the first single from CollXtion I, set to officially impact multi-format pop radio nationwide at long last in early 2015. 

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2015  10s  Allie X  Pop

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Artist: Allie X
Video title: Catch

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Category: Pop
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