Alphanaut - Electricity

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Description

"Electricity" is the second single from the forthcoming album "Meanwhile Back on Earth".

The video was created by Mike Nowaczyk mixing a little science, physics and art. Mike filmed a substance known as Ferrofluid which solidifies when magnetized. I wanted something abstract to illustrate the laws of attraction and Mike really nailed it on the head!

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The new video by LA’s Alphanaut. Titled “Electricity”—an energizing slice of electropop by the collective led by Mark Alan and written by co-producing partner Fox Scarlett.

Says Mark of the video: For the ‘Electricity’ music video, I wanted to create something very, very small, opposite to the epic nature of my previous visuals. Through the ‘magic’ of Craigslist I found Mike Nowaczyk, a film maker in Los Angeles. He was working with a lot of highly experimental concepts which I really gravitated to.

The final direction for the video involves a liquid substance called Ferrofluid, which when magnetized becomes solid and alien looking. The result is a very simple tale of attraction told with two of these little blobs moving around a brilliantly colorful world made from wet paint”.
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Artist: Alphanaut
Video title: Electricity

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Category: Pop
Views: 3433
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