Alphanaut - Electricity

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"Electricity" is the second single from the forthcoming album "Meanwhile Back on Earth".

The video was created by Mike Nowaczyk mixing a little science, physics and art. Mike filmed a substance known as Ferrofluid which solidifies when magnetized. I wanted something abstract to illustrate the laws of attraction and Mike really nailed it on the head!


The new video by LA’s Alphanaut. Titled “Electricity”—an energizing slice of electropop by the collective led by Mark Alan and written by co-producing partner Fox Scarlett.

Says Mark of the video: For the ‘Electricity’ music video, I wanted to create something very, very small, opposite to the epic nature of my previous visuals. Through the ‘magic’ of Craigslist I found Mike Nowaczyk, a film maker in Los Angeles. He was working with a lot of highly experimental concepts which I really gravitated to.

The final direction for the video involves a liquid substance called Ferrofluid, which when magnetized becomes solid and alien looking. The result is a very simple tale of attraction told with two of these little blobs moving around a brilliantly colorful world made from wet paint”.
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Artist: Alphanaut
Video title: Electricity

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Category: Pop
Views: 4634
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