Directed by Sherif Francis, A.M. SNiPER & Drew Astro.
A.M. SNiPER on Snapchat and Instagram @snipermusic
A.M. SNiPER flashes back into the limelight with 'Hype', the first single from his forthcoming debut album. The British-Cypriot rapper is renowned for teaming up with some of the biggest names in music across both the UK and US scenes from his base in Ayia Napa (the original hotspot and mainstay for UK Garage, Grime and Urban music in Europe), hosting and collaborating with a bonafide plethora of stars including Chris Brown, Tyga, Rick Ross, Wiley, JME, Julian Marley and N.O.R.E to name just a few.
For ‘Hype’, A.M. SNiPER teams up with one of hiphop’s undisputed underground kings, New Orleans rapper Curren$y, long-term friend and collaborator of Wiz Khalifa. The song is a trademark laid-back, late-night jam that oozes understated class as the two rappers combine to wax lyrical about operating on the low - A.M. SNiPER on his operations in Ayia Napa and Spitta Andretti on that Jet Life.
This appreciation of authenticity and culture is reflected on the new single; sampling A Tribe Called Quest’s "Butter" with vocal cuts from the late Phife Dawg, it pays tribute to similar icons - Bob Marley for instance. Two artists concerned with the art and the vision rather than the hype. Similarly, A.M. SNiPER and Spitta have remained consistently releasing dope material on the underground – it’s a question of staying true to what really matters.
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