Amateur Best - They Know

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Directed & Produced by Effie Pappa
Alejandra Bano
Carly Blackburn
Lucy Ridley

Choreographer: Lauren Bridley

Director of Photography: Adrian Peckitt
1st AC: Gary Long
Gaffer: James Stickley

Production Designer: Juno Calypso
Art Asst: Stefania Zissi

Hair & make up Arist: Jess Summer
Costume Designer: Lucas Trattou

Production Manager: James Chamberlain
Runner: Georgia Arvaniti

Editor/ Colourist: Adrian Peckitt


"Amateur Best's "They Know" Video Is A Dance-y Love Letter To Classic Horror" - Fader

"This track is the highest grade of electronic pop" - i-D Magazine

“‘Marzipan’ is fantastic” Noisey

“David Byrne-worthy summer-soundtrack delight” Sunday Times

“Brilliant” Dummy

"Gliding synths and sultry vocals" - Complex Magazine

Amateur Best is the alias of Birmingham-based “personal pop” musician, songwriter, and producer Joe Flory. His second album The Gleaners will be released on October 2nd via Brille Records (The Knife, Gwilym Gold, John Wizards).

He now shares the video for new single ‘They Know’, directed by Effie Pappa. Due for release on the same day as The Gleaners, ‘They Know’ is “inspired by the warmth and paranoia of John Carpenter’s best horror movies” and builds up to the foreboding chorus refrain: “It’s like they know what’s coming next, it’s like there’s not point running. It’s like we’re hanging on the edge of the end, it’s like we never had a chance to run.”


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Artist: Amateur Best
Video title: They Know
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Category: Pop
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