American Football - Never Meant

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From the album, American Football, available now

Directed and edited by Chris Strong
Assistant Director: David Sampson

Boy: Max Lehman
Girl: Melody Sample
American Football portrayed by Sam Geneser, Fergus Lynch and Jeff Denight

Camera Operators: Chris Strong, David Sampson, Christopher Semel, Sam Geneser,
Sean O'Connor and Fergus Lynch
Locations: Carolyn McMenamin, Jessica Knoles and Edwin Menacho
Wardrobe styling: Mary Eleanor Wallace
Prop/Location Stylists: Liz Brinckerhoff and Laura Today
Polaroids: Chris Strong, Edwin Menacho and Christopher Semel

Special Thanks to Matt Lunsford, Linda Robbennolt, Chris Hassen, Seth Hubbard, Matt Pellum, Amy Pellum, Sara Chabot, Allen Strong, Nancy Strong, Paula Strong, Exile On Main Street Records and Harley Lewis. 


Given the ever-increasing influence of late-’90s emo math-rockers American Football, if you didn’t know “Never Meant” was the first song on their recently reissued 1999 self-titled LP, you could be forgiven for assuming this brand new video was the work of one of their many imitators. But no, it’s a new video for an old song, a charming Midwestern music-nerd love story with high production values American Football probably couldn’t have afforded back in their heyday courtesy of director/editor Chris Strong. And if I’m not mistaken, that’s the house from the album cover in the video. 
-- Stereogum

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