Atmosphere - Kanye West

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Directed by Pete Lee
Produced by Scandinavia
Executive Producer - Colin Shane & Siddiq Sayers
Producer/Production Manager - Colin Shane
Assistant Producer - Jenny Calhoun

Director of Photography - Drew Daniels
1st AC - Zach Kertesz
Grips - Basho Parks
Gaffer/Electric - Geoffrey Taylor
Camera PAs: Kyle Perron, Nico Serneo, David Lopez Cubias

Production Design - Margaux Rust
Art Department Lead - Alise Anderson
Wardrobe - Katherine Yeh @ The Style Kouncil
Hair & Makeup - Emily Rose Jones

Unit Photographer - Rick Marr

Weapon Master - Ruben Aguirre @ Highbridge Arms
Slug's Stunt Double - Pete Lee

Craft Service - Out the Door

Atmosphere Southsiders is due out 5.6.14 on Rhymesayers Entertainment.

#southsiders

Official Atmosphere Page: rhymesayers.com/atmosphere
Atmosphere on Instagram: instagram.com/atmosphere
Atmosphere on Twitter: twitter.com/atmosphere
Atmosphere on Facebook: facebook.com/atmosphere

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When we premiered Atmosphere’s new single “Kanye West,” Slug explained that he “wanted to write a song about loving something so much that you submit to the moment.” This idea is brought to life in the video for the song, which features an oddly-paired couple (one part older, Asian man and one part young, African-American female) robbing a string of grocery and liquor stores. Reminiscent of a Bonnie and Clyde romance, the clip is another representation of how love can cloud any rational judgement, causing you to act now and think later, and – much like Slug says – submit to the moment. Atmosphere’s new album Southsiders is out May 6, watch the video above.
-- P&P

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Artist: Atmosphere
Video title: Kanye West
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Category: Hip-Hop
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