Directed by Pete Lee Produced by Scandinavia Executive Producer - Colin Shane & Siddiq Sayers Producer/Production Manager - Colin Shane Assistant Producer - Jenny Calhoun
Director of Photography - Drew Daniels 1st AC - Zach Kertesz Grips - Basho Parks Gaffer/Electric - Geoffrey Taylor Camera PAs: Kyle Perron, Nico Serneo, David Lopez Cubias
Production Design - Margaux Rust Art Department Lead - Alise Anderson Wardrobe - Katherine Yeh @ The Style Kouncil Hair & Makeup - Emily Rose Jones
Unit Photographer - Rick Marr
Weapon Master - Ruben Aguirre @ Highbridge Arms Slug's Stunt Double - Pete Lee
Craft Service - Out the Door
Atmosphere Southsiders is due out 5.6.14 on Rhymesayers Entertainment.
#southsiders
Official Atmosphere Page: rhymesayers.com/atmosphere Atmosphere on Instagram: instagram.com/atmosphere Atmosphere on Twitter: twitter.com/atmosphere Atmosphere on Facebook: facebook.com/atmosphere
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When we premiered Atmosphere’s new single “Kanye West,” Slug explained that he “wanted to write a song about loving something so much that you submit to the moment.” This idea is brought to life in the video for the song, which features an oddly-paired couple (one part older, Asian man and one part young, African-American female) robbing a string of grocery and liquor stores. Reminiscent of a Bonnie and Clyde romance, the clip is another representation of how love can cloud any rational judgement, causing you to act now and think later, and – much like Slug says – submit to the moment. Atmosphere’s new album Southsiders is out May 6, watch the video above. -- P&P
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