BANKS - DrowningMusic video by BANKS performing Drowning. (C) 2014 Harvest Records
Arguably one of BANKS most minimalist singles is the epicly cool “Drowning”, which we heard for the first time a couple of weeks ago. That song has now been met with a mesmerizing music video, made in collaboration with i-D Magazine and director Mike Piscitelli (who’s previously worked with the likes of Polica and J. Cole). In the same way that this London-via-LA artist spearheads each of her songs with that affecting warble, so too does she remain the focus point in the visual edit.
The bold production of post-R&B beats is matched by BANKS’ confidence, her timeless chic look and some intense eye-to-camera work. The mirrors that surround one of our favourite female vocalists intensify the words, “You try to hide, I can see that you don’t see me”, because here you have no choice but to look at her.
She might be an LA-native, but BANKS has been heartily adopted by the UK scene, with a yummy-pop-mummy, slick R&B dad, and her crazy alt-electro auntie, her music was born with British love in there.
Her debut album, suitably named Goddess, will be out September 9 (US) via Harvest Records, and August 9 (UK) via Rough Trade. -- unrecorded.mu
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