Born Ruffians - Don't Live Up

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From the forthcoming album, 'RUFF', out October 2nd on Paper Bag Records in Canada and Yep Roc Records worldwide.

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Ontario indie rock outfit Born Ruffians are readying their latest LP RUFF for release next month, and they've shared a new video for album cut "Don't Live Up" to ease the wait for fans.

It follows the group's recent visuals for "We Made It" and a still-streaming 30-days-long behind-the-scenes film. The new song hears the band coming to terms with expectations that don't quite get met, while the accompanying visuals see the band moving from place to place - from the stage to a bar to a hotel to a diner, they make their way around town and then do it all over again. 

Get stuck in their loop of let-downs by hitting play above and watching the clip for "Don't Live Up." RUFF arrives on October 2 via Paper Bag Records/Yep Roc Records. 
-- Exclaim!

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Artist: Born Ruffians
Video title: Don't Live Up
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Category: Rock & Alternative
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