case/lang/veirs - Atomic Number

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by case/lang/veirs - from the album case/lang/veirs

case/lang/veirs - the all-star singer-songwriter group made up of Neko Case, k.d. lang, and Laura Veirs - recently released their first album together, and today they’ve shared a video for its lead single “Atomic Number.” The animated video tracks the journey of someone trying to find their chemical match. Director Kangmin Kim explains: 

This animation is inspired by the search for a soul-mate with the same atomic number, 42. We are introduced to a world at which every element and character occupy a tiny space in an expansive land mass. The audience is essentially the third person in this colorful, bright world, and in contrast, we can take a contemplative view on the main character’s feelings of emptiness in his lonely journey of life.
-- Stereogum

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Artist: case/lang/veirs
Video title: Atomic Number

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Category: Rock & Alternative
Views: 1910
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