Washington, DC garage-pop quartet Clones of Clones are gearing up for the release of their debut full-length Monster Heart, which drops October 6th via an independent release. After seeing great success with the release of their first single "Somebody Else" (which premiered over at Magnet Magazine), the band is back with a brand new music video, premiering now courtesy of DCist!
"I wanted to write a happier-sounding song," singer/guitarist Ben Payes explains of the lead single. "A lot of the earlier stuff I was writing for the album was really dark, minor-chord centric tracks. I was fooling around with a delay pedal and came up with the verse riff: a fun, slap-back lick. Then the synth part sort of fell into place. The whole feel was just kind of happy-go-lucky."
Despite the want to write a happier-sounding song, the theme still needed to tie in with the rest of the album. "The song is about losing yourself in a relationship," he explains. "In a bad relationship, you can have two independently good people become complete monsters. The chorus is an ode to becoming somebody else in a relationship, mostly for worse in this case. The verse lyrics are kind of bouncy, fun sounding words, I liked the way they worked with the rhythm of the song; but they're referring to some unhappier moments, nothing too specific." For the video, the band left it in the hands of the director, who decided to tell the love story out of order in a "Memento-meets-Amelie" sort of way.
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