The third single to be taken from Coldplay's acclaimed new album, A Head Full Of Dreams (out now).
Video directed by Vania Heymann and Gal Muggia.
The not-breaking-up Coldplay released the deeply halfassed album A Head Full Of Dreams late last year, but give them credit for trying to do big things with the videos. Sadly, the last two ambitious videos, for “Adventure Of A Lifetime” and the Beyoncé collab “Hymn For The Weekend,” were both pretty ridiculous. Their new clip for “On&On” is also ridiculous, but this time, it’s in a good way. Directors Vania Heymann and Gal Muggia filled the clip with disorienting, surreal CGI-assisted imagery: Whales floating in the sky, skateboarders in space, skydivers launching themselves into bowls of cereal. The band-members have cameo appearances as godlike giants. The song, meanwhile, has a Noel Gallagher guitar solo and backing vocals from the Rolling Stones’ “Gimme Shelter” collaborator Merry Clayton. -- Stereogum
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