Family of the Year - St Croix

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Family of the Year - St. Croix [Official Music Video]

We wrote this song when Jamsey went to St. Croix without us.

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“St Croix” is full of stylistic left turns: Kokomo drum intro, swaths of atmospheric synths, Thin Lizzy-style doubled guitar lead, and finally the fadeout’s passing reference to the “Taxman” bassline…This is a vacation in a song.” – NPR

July 18, 2013 (Los Angeles, CA) – Partnering with Entertainment Weekly, LA-based Family Of The Year premieres the new video for “St. Croix” from their Nettwerk debut Loma Vista.

Getting together with director Justin Hantz, Family Of The Year capitalizes on the dreaminess of the song, playing with projections and using tricks with video feedback. With the new “St. Croix” video, Hantz plays into the beachy vibe of the track by projecting tropical landscapes behind and on band members, creatively utilizes graphic art techniques, including Alpha Matting.

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Artist: Family of the Year
Video title: St Croix
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Category: Rock & Alternative
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