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Music video by Florence + The Machine performing What Kind Of Man. (C) 2015 Island Records, a division of Universal Music Operations Limited
Earlier this week, Florence + The Machine debuted a video titled “How Big, How Blue, How Beautiful” that was too magnificently restrained not to be the precursor to something else. Indeed it was — Florence was on Zane Lowe’s BBC Radio 1 show today and revealed that her new album is coming in June, and it will share a name with the video (sans commas). She also premiered another new video from the forthcoming record: the thundering “What Kind Of Man.” It might sound like a song geared up to berate and the song exudes a sense of wonderment at her own prolonged faithfulness. The visual follows a couple through the ups and downs of a relationship, and Florence fights off men throughout the clip. Like her previous video, it was directed by Vincent Haycock with choreography from Ryan Heffington. -- Stereogum
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