Fortunato - I Am (ft. General Steele)

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Fortunato is no stranger to the hustle and from the beginning he had to grind hard to prove his talent and stamina in the hip-hop scene. Born and raised in Toronto's west end he dropped his first album in 2008 and began freestyle battling in 2001, since winning tournaments in both Beastmode and KOTD. He credits his proudest battling moment to KOTD's Proud 2 Be Eh MC Tournament in 2012 where he took down three MCs to take the championship. 

With hard work comes success and Fortunato has made prestigious moves touring with Onyx and collaborating with Sean Price on a track called "Don't Drink The Kool-Aid" as well as tracks with Steele of Smif-N-Wessun. If he didn't work so damn hard you could say he was fortunate but everything that comes Fortunato's way is well deserved. He has been seen taking the stage alongside rap majors such as AZ, Freeway, Sean P, Smif N Wessun, M.O.P and PMD across Canada and Europe.

Fortunato has teamed up with New Brunswick producer Sean One to release his third studio album The Blue Collar EP with URBNET on December 18, 2015 and will be touring the United States this winter alongside Snowgoons.

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Toronto hip-hop hustler Fortunato is gearing up to drop The Blue Collar EP next week, but before the new set of studio-recorded songs drops, we've got your exclusive first look at the rapper's latest video. 

"I Am" appears on the upcoming effort, which was produced by New Brunswick's Sean One, and it features a guest appearance from New York rapper General Steele (of Smif-N-Wessun).

"As soon as I sent the track to Steele he knew exactly where I was coming from conceptually," Fortunato said, describing the fruitful collaboration with Steele. As for the video, he paired up with New York-based director K Boogie to shoot the clip.

The narrative-driven video "shows the struggle for self improvement and success in the face of adversity," though there are also slightly less dramatic shots of the Jays hat-repping rapper spitting into the camera alongside his latest creative partner.

Check out the final product in the player above. The Blue Collar EP drops on December 18 via Urbnet.
-- Exclaim!

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Artist: Fortunato
Video title: I Am (ft. General Steele)
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Category: Hip-Hop
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