"It's the Same Old Song" is a 1965 hit single recorded by the Four Tops for the Motown label. Written and produced by Motown's main production team Holland–Dozier–Holland, the song is today one of The Tops' signature songs, and was notably created - from initial concept to commercial release - in 24 hours.
After "I Can't Help Myself (Sugar Pie, Honey Bunch)" hit #1 in June 1965, The Four Tops' former label, Columbia Records, wanting to cash in on the group's success, re-released the Tops' 1960 Columbia single "Ain't That Love". Berry Gordy ordered that a new Four Tops single had to be released within a day's time.
At 3-o'clock PM that afternoon, the Holland brothers and Lamont Dozier penned "It's the Same Old Song". Four Tops tenor Abdul "Duke" Fakir recalled:“ Lamont Dozier and I were both a little tipsy and he was changing the channels on the radio. He said, 'It sounds like the same old song.' And then he said, "Wait a minute." So he took "I Can't Help Myself" and reversed it using the same chord changes."
The engineering team worked around the clock perfecting the single's mix and making hand-cut vinyl records so that Berry Gordy's sister Esther in the Artist Development department could critique them and select the best ones for single release. By 3 P.M. the next day, 1500 copies of "It's the Same Song" had been delivered to radio DJs across the country, and the song eventually made it to number five on the Billboard Hot 100 chart and number two on the R&B chart.
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