Directed by: Amanda Row
Produced by: Max Black Music and Lyte Inc.
Camera: James Klopko
Upbeat Toronto pop-rock outfit Ginger Ale & the Monowhales delivered a "danceable summer anthem that'll cure the ache in your pants" with "Blue Balls" back in the spring, and they're ready to follow it up with a new clip for the latest single "Looking Simple."
Bright lights and slow-moving cameras capture the band performing the guitar-driven tune, though the flashy footage has the group dolled up and looking anything but simple. In addition to shots of the band playing, we get a glimpse into the evenings of a few partygoers who aren't having such a glamorous time.
It all works out in the end, though, with Ginger Ale & the Monowhales bringing everyone together for a good time on a tinsel-adorned stage. -- Exclaim!
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