Grounders - Secret Friend

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Official music video for "Secret Friend" from Grounders' self-titled debut LP, OUT NOW on Nevado Records.

Created by Daniel Busheikin

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In our review of Toronto outfit Grounders' self-titled debut album, we said that opening cut "Secret Friend" took us on "a leisurely jaunt through a cloudy videogame coin haven." Now, we can get a glimpse into this fantastical world thanks to an animated video.

In the clip for this pillowy ambient pop number, we see hand-drawn looking figures drifting in a void of pastel colours, performing sports in a dream-like haze, and disintegrating and re-materializing amidst abstract, kaleidoscopic visual effects. It was animated by the band's own Daniel Busheikin, and a press release aptly describes it as "a hallucinatory mirror of our daily life."
-- Exclaim!

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Artist: Grounders
Video title: Secret Friend
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Category: Pop
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