Lost Tribes is a song about the 18th century explorer John Evans's misguided quest to find a lost Welsh tribe in the American interior - thought to be descendants of the mythical 12th century prince - Madog.
In this video directed by Dylan Goch, Gruff Rhys dresses for the wilderness in the guise of a Welsh radical, sartorially inspired in particular by the druid and Chartist Dr William Price.
Evans is represented by a 3 ft tall avatar in felt designed by Pete Fowler and the Felt Mistress.
(Illustration by Pete Fowler, Motion graphics by Paul Nicholas at Bait. Drums played by Kliph Scurlock, recorded by Mike Mogis. Produced and mixed by Ali Chant and Gruff Rhys.)
Lost Tribes is the 3rd single from American Interior, the new album, film, book and app project by Gruff Rhys. The album American Interior is out now!
Earlier this year, Super Furry Animals honcho Gruff Rhys released a new solo album in American Interior. Revisiting the project a few months later, he's now shared a video for the song "Lost Tribes."
Sporting the same pelt he wears on the cover of the LP, Rhys kicks it in the wilderness with a puppet version of himself. There are kaleidoscopic visual effects, animated birds and some horses. Though it's mostly black-and-white, the quirky clip feels incredibly colourful. -- Exclaim!
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