Popstar and professional image-maker Hannah Diamond has quickly become a poster girl for PC Music, the record label that has taken the world by storm in the past 18 months. With her sparkly sounds and lovelorn lyrics, Diamond has rapidly become one of the most-blogged about artists in recent years. Her glossy photography and ultra-perfectionist retouching skills, as part of image-making duo Diamond Wright, have captured imaginations and have recently been tapped by superstars like Charli XCX. Back with a brand new track, i-D teams up with BABY-G, to present "Hi" in all its glitz and glory.
Production Company White Lodge
Executive Producer Stephen Whelan and Sibylle Boettger
Director of Photography
1st AD George Nelson
Art Director Zachary Apo-Tsang
Art Technician Lourie Walters
Editor Chris Roebuck at Cut+Run
Colourist Julien Biard at Finish
Retouch Steven Murgatroyd
Starring Hannah Diamond
Global Group Director of Film & Video Ravi Amaratunga
Head of Video Jack Robinson
Head of Creative Bunny Kinney
Video Commissioning Editor Declan Higgins
Production Coordinator Tom Ivin
Development Producer Matthew Whitehouse
Development Producer Kate Villevoye
Head of Branded Solutions Lana Elie
Senior Account Manager Dan Fitzgerald
Cheryl, Cut+Run, Finish, George Barber, Issy Martin, Kani Saib, Panalux and Panavision, Tom Tennant, West London Film Studios.
PC Music singer Hannah Diamond is back with a new sugary synth-pop anthem called "Hi," and it's arrived with some matching visuals.
The bubbly track hears Diamond saccharinely croon about not wanting "to be alone in my bedroom," but the clip shows just that - a satin tracksuit-clad Diamond lying on her satin bedspread, scribbling away in her diary. She later delves into the depths of her social media persona via multiple screens and barrage of messages from admirers.