Hollerado - Got To Lose

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Just like Americanarama, this video was directed by the president of awesomeness, Greg Jardin. Once again it was done in one take, with one camera. We love doing one take videos with Greg because they make us feel like we are in elementary school gym class. This shoot was basically a giant obstacle course that we had to try and figure out before our two days of shooting time expired. The cameraman also had a really hard job because he had to memorize the choreography for everyone so that he could follow it all. 

The dancers are from an awesome troupe called the Atomic Cherry Bombs. They worked for weeks on this choreography and refused any payment besides flowers and cupcakes. Also, one of the dancers holds the world record for the largest collection of Bruce Lee paraphernalia.

We shot the video in the studio that Charlie Chaplin built almost 100 years ago. Later Jim Henson took over and used it to throw awesome muppet parties. This explains how our drummer Jake is so effortlessly channelling the ghost of Animal. I also found it funny that the two days of the year that it rains in Los Angeles happened to be the same two days that we shot a video where the only props were 53 umbrellas. Maybe it was Charlie Chaplin's way of wishing us good luck.

directed by GREG JARDIN | http://www.gregjardin.com

choreography by NIKKI MARVIN and EVONNE MARVIN | http://www.nikkimarvin.com

dancers THE ATOMIC CHERRY BOMBS | http://www.atomiccherrybombs.com


executive producer JENNIFER HEATH

production company VISION ENTERTAINMENT / RADICAL MEDIA| http://www.visionfilmco.com| http://www.radicalmedia.com

cinematographer LARKIN SEIPLE | http://www.larkinseiple.com

art director SUSANNAH LOWBER | http://www.d14productions.com/susannah-lowber.html

Thanks also to MuchFACT for the $$



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Artist: Hollerado
Video title: Got To Lose
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Category: Rock & Alternative
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