Holy Data - Hello Loneliness

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Hello Loneliness - Holy Data

Music by: Holy Data

Video by: Holy Data + Katerine Dennie-Marcoux
Mixed by: Matt Lederman
Mastered by: Ryan Morrey


Holy Data released their self-titled LP earlier this year, and now the Montreal-based band have unveiled some visuals for album cut "Hello Loneliness."

The album's pervasive theme of technology-related anxiety translates into the new clip, which mashes up Google Street View with ridiculous Snapchat filters — including the ever-disturbing face swap function.

The idea for the clip came from band member Alex Cooper, after a shortlived obsession with Snapchat, and it was filmed between rehearsals by the group's synth player Alexis Dionne.
"I had written the song 'Hello Loneliness' after finally getting a smart phone and realized how I was increasingly spending those last moments before sleep looking at the screen," Cooper tells Exclaim! "It's a very lonely affair scrolling through the web at midnight. It gets you thinking about things that just aren't healthy. Paranoiac, self-doubting thoughts would creep into my dreams and seep into my way of thinking the day after. This video is a silly way of puking out those kinds of ideas and those kinds of thoughts. An exorcism of sorts. Video vomit?"
-- Exclaim!
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