Holychild - Pretend Believe (Mindspeak Video Trilogy Pt. 3)

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HOLYCHILD - Pretend Believe

MINDSPEAK EP - http://smarturl.it/mindspeakep

video III of III


When we heard L.A. synth-pop duo Holychild’s fluorescent “Every Time I Fall” last month, we also got word of the band’s new Mindspeak EP. That EP arrives this week in grand fashion, with its three tracks soundtracking a trilogy of videos directed by singer Liz Nistico. The clips comprise a short film about the objectification of women. Here’s Nistico’s statement:

The three videos that make up MINDSPEAK portray the contradictions I see existing around the objectification of women. Essentially I felt like a hypocrite, saying, ’down with objectification!’ But at the same, I feel ashamed if I am not objectified nor desired.

The more I thought about it, the more I saw certain layers around this concept that I wanted to reveal. The first video, “Happy With Me,” shows the power females can have by being objectified. In the second video, “Every Time I Fall,” the girls allow the men to judge them and they lose the power. In the final video, “Pretend Believe,” the men have the power, and the girls are broken and angry at themselves for perpetuating the situation.

No matter how one views it, I wanted to leave the film open to interpretation. Specifically I wanted to strike a feeling of nostalgia on one hand, but challenge the audience and make them uncomfortable on the other. Ultimately it’s all an autobiographical account of extreme contemplation on our culture.

Visually, the three clips are as playfully colorful as Holychild’s music.
-- Stereogum

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Artist: Holychild
Video title: Pretend Believe (Mindspeak Video Trilogy Pt. 3)

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Category: Pop
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