Imagine Dragons - It's Time

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Music video by Imagine Dragons performing It's Time. (C) 2012 Interscope

"It's Time" is a song by American rock band Imagine Dragons, taken from the band's 2011 EP It's Time, their major label debut EP Continued Silence as well as their major debut studio album Night Visions (2012) The song's production is handled by Brandon Darner, and its lyrics describe the narrator's resistance to change in the face of great turmoil.

The single was created prior to the recruitment of Daniel Platzman, and also prior to the departure of Andrew and Brittany Tolman. The song was first uploaded to YouTube on December 20, 2010, but did not receive an official single release until 2012.

After the song was covered on Glee and heavy rotation in commercials and television shows, the song received commercial success and reached number 15 on the Billboard Hot 100, making it the band's first Top 40 single, as well as number four on the Alternative Songs chart and number three on the Rock Songs chart. With 32 weeks, it had the longest run on the Alternative Songs Top 10 in 2012. The single reached the top 10 in Austria (#6), Belgium (#1), Czech Republic (#10), Ireland (#9), India (#17) Japan (#7), Billboard Pop Songs (#10), and Portugal (#6) and peaked at number 23 in the United Kingdom.

It was certified Platinum by the RIAA and CRIA, and Platinum by the ARIA.

It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards.

The music video was produced by Todd Makurath and directed by Anthony Leonardi III
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Artist: Imagine Dragons
Video title: It's Time

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Category: Rock & Alternative
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