Jay Som - One More Time, Please

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Jay Som - "One More Time, Please"

Directed, Photographed, and Edited by Christopher Good

Produced by Andreina Byrne

Written by Andreina Byrne and Christopher Good
Production Design and Lighting by Andreina Byrne
Starring Andreina Byrne

Thanks to Dany Ricci

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A few months ago, Artist To Watch Jay Som released Everybody Works, the Oakland musician’s first fully-formed album. She’s been touring in support of it ever since, and she has a bunch more dates coming up throughout the year. Today, she’s releasing a music video for “One More Time, Please,” the twinkling centerpiece from the album. It was directed by Christopher Good and produced by Andreina Byrne (who also stars), and it follows someone who is trying to outrun imaginary and internalized demons by hiding from them in any way possible. The directors explain:

We wanted to honor the heaviness of Melina’s lyrics by channeling the essence of madness many feel while attempting to live up to societal standards, behaviors or even personal obsessions. This madness can become mentally and physically enslaving. We follow the main character as she attempts to satisfy these standards/obsessions until she realizes her obsession with such is more of an internalized threat. This realization of her own obsessive state guides her to find her own peace of mind and acceptance of herself.
-- Stereogum
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Artist: Jay Som
Video title: One More Time, Please

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Category: Rock & Alternative
Views: 1010
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