JR JR - Gone

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JR JR - Gone [Official Music Video]

Written & Directed by:
Los Pérez

Produced by:
Little Minx

Manel Llunell
Florin Opritescu
Irina Vilanova
Mireia Contreras
Victor Rebull
Martina Monedero

Jorge Fernandez Hidalgo
Alicia Sánchez Vila
Cris Migó
Anna Migó
Carlotta Chiarolla
Carla Bertran
Alex Polo
Txell Sugranyes
Paula Amador
Júlia Sardá
Marco Crepin

Jorge Fernandez Hidalgo
Alicia Sánchez Vila

Executive Producers:
Rhea Scott
Jennette Maclachlan
Jesús Alamo
Dani Monedero

Head of Production:
Raquel Giménez

Prod. Coordinator:
Idoia Rueda

Prod. Assist:
Oriol Castillón
Roberto Cabrera
Unai Vicente

Director of Photography:
Iñigo Zubicaray

Focus Puller:
Fermín Armendia

Camara Assist:
Lucía Forner

Unit B:
Aleix Viadé

Video Assist:
Javi Vilchez

Leandro Alastuey

Steady Cam:
Nico Lasarte

Toni Maluquer

Cristobal Rodríguez
Borja Casas
Pau Velez

Alex Moregó

Laura Vaquerizo

Art Director:
Iván Triviño

Art Assistant:
Lucía Dávila

Art Runner:
Albert Barea

Brisa Salietti

Make up:
Carmina Camps

Make up Assistants:
Neida Palacios
Eva Casanova

Ramón Morejón

Post Coordinator:
Israel Almendro

Post Production:

Skies The Bond

Credits Design:

Color Grading:
Adrián Pérez

Casting Director:
Mercè Ramos

Lucía Alemany

Thanks To:
Barcelona Film Commission
Catalunya Film Commission
Ajuntament de Barcelona
Ajuntament de Viladecans
Casa Gomis (La Ricarda)
Estudi Danza
Jorge Fernandez Hidalgo
Little Minx
The Bond
Devin Sarno
Alex Maldonado


A name change can be a tiny bureaucratic adjustment, or it can be a personal revolution. For Detroit indie-pop band JR JR (formerly Dale Earnhardt Jr. Jr.), it was the latter. According to the band, their original name was "the most ridiculous name [they] could think of," which freed them up to experiment with different sounds, and freed the listener from expecting them to sound a certain way. Five years later, the duo says they're ready to let their music speak for itself. And with the surreal, literally disembodied new video for "Gone," they've got visuals to illustrate the transition.

Band members Josh Epstein and Daniel Zott wrote in an email that the name change and new video are purposefully complicated:

A lot of what went into that decision [to shorten our name] was the idea of taking back our voice in as many ways as we could after a period of feeling like we were very tied to another personality. The song "Gone" is uniquely representative of this empowerment, but the real wonder of "Gone" is that it sounds cheerful even though its lyrical content comes from dealing with very real feelings of inadequacy and sadness that so many of us go through ... When it came to making a video that represented the song visually, we elected to not be the focal point of things - but rather to allow [directors] Los Perez to make what we think is a darkly beautiful visual piece that captures the tones of the song perfectly.

The dance between uplift and melancholy in the video is immediately apparent. Over whistles, lighthearted guitar and high, breezy vocals, a desperate chase scene gives way to a series of other vignettes showing people at the ends of their ropes. Then a thumping beat comes in and liberation arrives in the form of disembodiment, as joyful legs separate from hopeless torsos. It's not a completely happy ending - what happens to those poor upper halves? - but it's a bold statement that from now on, things are going to look different.
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2015  10s  JR JR  Pop

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Artist: JR JR
Video title: Gone

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Category: Pop
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