Produced by: BLOOD and Skrillex
Director: Parris Goebel
Producer: Justin Bieber, Scott "Scooter" Braun and Parris Goebel
Animator: John Hwang
Production Company: SB Films and Taktix Films
Choreographer: Parris Goebel
Dancers: The Ladies of ReQuest & The Royal Family Dance Crews from The Palace Dance Studio, NZ
Following last weekend's leak of Justin Bieber's "Strong" ballad with Selena Gomez, the Canadian pop icon has unveiled yet another preview from his forthcoming Purpose. This one's an island rhythm-wriggling collabo with Skrillex called "Sorry," and it's been premiered with an appropriately dance-heavy video.
The track features production work from Skrillex and Blood (née Blood Diamonds), who have sun-scorched synths, triumphant faux-brass and infectiously shuffling beats spilling through the speakers.
Though smooth, Bieber admittedly comes into the track with his tail between his legs and confesses he's made his fair share of mistakes. On the redemption trail, he croons: "Is it too late now to say sorry? 'Cuz I'm missing more than just your body."
The singer isn't anywhere to be seen in the vid, but a ton of neon-garbed ladies end up filling the screen with plenty of swerved choreography and the occasional salutatory sign.
You can see the vid above, while Purpose hits stores November 13.