Keys N Krates “U Already Know" official music video from the Midnite Mass EP OUT NOW on DIM MAK
Produced in Co-operation with MuchFACT, A Foundation to Assist Canadian Talent. muchfact.ca
Canadian electronic trio Keys N Krates debut the official music video for their breakthrough single "U Already Know" off their Midnite Mass EP, out now on Dim Mak Records. Through the lens of visionary directors Adam Beck and Paul Johnston, the video portrays a seemingly innocent commune of young eccentrics living in the outskirts of society. As the fateful narrative unfolds, Keys N Krates take you on a metaphysical journey that transpires when spiritual existence meets real life opposition.
Director: Adam Beck & Paul Johnston
Producer: Travis Richel & Mollie Rolfe
DP: Kiel Milligan
Production Designer: Elliot McCabe Lokos
Stylist: Bobby Bowen
Hair & Make-up: Jordan King
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By Any Means Necessary
Bush parties, group-think, and a sense of belonging are just a few things explored in the latest video from Toronto dance music trio Keys N Krates. The perspectives-shifting visuals for Midnite Mass track "U Already Know" are streaming now.
A synopsis of the video, directed by Adam Beck and Paul Johnston, explains that "the video portrays a seemingly innocent commune of young eccentrics living in the outskirts of society." Up front, they wake up in their remote cabin, and spend the morning painting their faces and sipping on some sort of conscience-expanding broth.
The face-painted posse head outside to dance by a bonfire, but a special investigation team that's apparently been sniffing out the "family" for a while have plans to quash the good vibes. There's a fair share of intrigue, as the lines between "good" and "bad" blur by the end of the video.
You can sample Keys N Krates' latest short film above, while Midnite Mass is available now via Dim Mak.
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