Kid Cudi - Day 'N' Nite

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Music video by Kid Cudi performing Day 'N' Nite. 

(C) 2009 Universal Motown Records, a division of UMG Recordings, Inc.

"Day 'n' Nite" is a song by American hip hop recording artist Kid Cudi. The song was written and co-produced by Kid Cudi, alongside his longtime collaborator and friend, Brooklyn-based producer Dot da Genius. It was released as Cudi's commercial debut single on February 5, 2008, but had initially leaked online in December 2007, and was featured on several blogs in mid-November 2008.

The single, which was included on his breakout mixtape A Kid Named Cudi (2008), also serves as the lead single from his debut studio album Man on the Moon: The End of Day (2009). The song has since sold over 2,000,000 digital downloads in the United States. The song peaked at number three on the US Billboard Hot 100. The song was ranked at number 15 on the "Best 25 Songs of 2009" list by Rolling Stone and also ranked at number seven on Complex's "100 Best Songs of The Complex Decade".

There were three music videos filmed for "Day 'n' Nite". The first, a pop art style video, was directed by the French director So-Me, who previously worked on music videos with a similar style such as Justice's "D.A.N.C.E." and Kanye West's "Good Life". The pop art music video was produced by Imetrages and also features a brief cameo appearance from Travis Barker. It features Cudi walking around Los Angeles, doing a variety of mundane activities such as getting a slice of pizza, grocery shopping, or visiting a bar, but the overlay of graphic colors on top of the actual video disguises or transforms the daily scene into one of fantasy. These fantasized versions of reality reference the film The Wizard of Oz and later manifest Cudi's desire to perform music; ultimately they play on the song's theme of the "lonely stoner" whose quotidian existence transforms because of his ability to "free his mind." The video features interior and exterior shots of Los Angeles bar, The Smogcutter (located on Virgil) and the somewhat iconic video game arcade, "Family Arcade" (located on Vermont in Hollywood). The music video ranked at number 10 on BET's Notarized: Top 100 Videos of 2009 countdown. 
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