Possessing all of those classic video game elements, "The Greatest" is an irresistible work that you'll end up watching again and again because it just makes you feel so good -AXS
"It's enough to make us want to break out our NES and play a few games of Tecmo - Soulbounce
Fresh off the heels of selling out tonight's show at the Lyric Theater in LA, KING is proud to present their nostalgic 8-bit video masterpiece for "The Greatest;" their tribute to the champion spirit of Muhammad Ali. "We wanted to channel Ali's unwavering confidence and grace," KING tells ESSENCE. "The imagery was inspired by both his story and our great love for the classic video game era".
Partnering with innovative content creators Fliki, KING have fused the nostalgia of old school video-game victories with a practice and triumph montage inspired by "The Greatest." The combination is a TKO video concept that is already stirring excitement and earning KING some deserving praise.
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