Lana Del Rey - Born To Die

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Music video by Lana Del Rey performing Born To Die. (C) 2011 Polydor Ltd. (UK)

Born To Die - Single January 10/ Album January 31

"Born to Die" is a song by American singer and songwriter Lana Del Rey, taken from her second studio album of the same name. The song was released as the singer's second single on December 30, 2011, through Interscope Records. Musically, "Born to Die" is a ballad that speaks of a doomed relationship. Critics noted that it features apocalyptic lyrics and strings similar to John Barry compositions. It received mixed to positive reception from contemporary critics, who considered it as haunting as, yet similar to, Del Rey's previous single "Video Games". In the United Kingdom, "Born to Die" became Del Rey's second top 10 single, when it peaked at No. 9 for the week ending February 4, 2012.

The song was promoted with a music video, directed by Yoann Lemoine (a.k.a. Woodkid), that portrays Del Rey in an unstable relationship with her boyfriend, played by model Bradley Soileau, as they go on a car trip that results in her death. At the 2012 UK Music Video Awards, "Born to Die" won the "Best Pop - International Video" award, outranking her other songs "Blue Jeans" and "National Anthem" which were also nominees. Critical reception for the video was generally positive. The video has received over 330 million views on video-sharing website YouTube.
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