Lorde - Royals

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FEAT. ROBBIE, CALLUM, HADLEY, ABRAHAM.

DIRECTED BY JOEL KEFALI.

"Royals" is a song by New Zealand singer Lorde from her debut extended play album, The Love Club EP (2012). It was later included on her debut studio album, Pure Heroine (2013). "Royals" was characterised as art pop and electropop. Written by Lorde and Joel Little and produced by the latter, the song lyrically disapproves of the luxurious lifestyle of contemporary artists.

"Royals" was released on 3 June 2013 as Lorde's debut single. The song received acclaim from music critics, who praised its minimal production and lyrics. It experienced international commercial success, peaking atop the record charts of many countries including Canada, Ireland, New Zealand and the United Kingdom. In the United States, the single spent nine weeks atop the Billboard Hot 100. In doing so, Lorde became the first New Zealand solo act to top the Hot 100, as well as the youngest artist to achieve a number-one single since 1987. As of November 2014, the single has sold 10 million copies worldwide.

The official video for "Royals" was directed by Joel Kefali and released on Lorde's official YouTube channel on 12 May 2013. with a US version released on 18 June 2013 on her VEVO account. In line with the subject of the song, the video for "Royals" mostly consists of normal teenagers doing unexceptional things in slow motion. The actors in the music video are Lorde's schoolmates. In the international version, with the exception of one extended frame of Lorde singing, Lorde herself rarely appears in the video. On her lack of appearance in the video, Lorde said,

The music video for me was about creating a piece of art and I wanted it to feel cinematic and like it's something you can immerse yourself in. Having me in it didn't feel like something that was necessary to create that world. So I'm just in it for just a little bit. I think it works well.

The US version of the song uses the same clips as the international; however, it intersperses more clips of Lorde singing. It also omits scenes from the beginning and the end, which made reference to two of Lorde's other songs. This cut the running time from 4:02 to 3:21. The US version also received 300 million views meaning this video is now certified. It won best music video at the 2013 New Zealand Music Awards.

The "Royals" music video also won Lorde the award for Best Rock Video at the 2014 MTV Video Music Awards. The video had 387 million views at the time, and as of June 2017 has amassed over 660 million views.

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2013  10s  Lorde  Pop

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Artist: Lorde
Video title: Royals

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Category: Pop
Views: 84840
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