Production supergroup Low Pros (A-Trak & Lex Luger) and G.O.O.D. Music artist of the year Travi$ Scott dive into the matrix for their artfully trippy "100 Bottles" music video, directed by acclaimed multimedia artists Nate Brown (Kanye West, Jay-Z, Beyoncé) and Gustavo Torres (aka Kidmograph).
Further establishing Low Pros' striking visual identity, the clip follows a semi-android Travi$ stumbling through a grisly, glitchy metropolis.
Gustavo Torres a.k.a Kidmograph is A-Trak's art director. He created all the Low Pros artwork as well as A-Trak's tour visuals. Based in Argentina.
Low Pros, a collaborative project between Montreal turntablist-turned-EDM master A-Trak and trap production extraordinaire Lex Luger, released their debut EP - the perfectly titled EP1 - earlier this year. Now, they've revisited the project with a new video for "100 Bottles."
The song, which also features rapping from Travi$ Scott, is treated to a retrofuturist video complete with glowing animations, VHS effects and a dystopian cityscape. The clip was directed by Nate Brown alongside art director Gustavo Torres, who has designed everything for Low Pros thus far. -- Exclaim!
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