Official Promo for "Magnolia" by Lushlife ALBUM: Plateau Vision LABEL: Western Vinyl [WWW.WESTERNVINYL.COM] CREATED BY: Nik Harper and Jesse Lamar High DIRECTED BY: LAMAR+NIK PRODUCTION ASSISTANTS: Spenser Sakurai and Michael Raiden PURCHASE: http://westernvinyl.com/catalog/WV97.html
Every word to "Magnolia" (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens. Random people at over 65+ locations and a handful of friends were used as rappers throughout the video. The video was done completely practical (no CGI) and wound up costing a little under $80.
PHOTOGRAPHY: Scott Sullivan [WWW.FLICKR.COM/PEOPLE/SCOTT_SULLIVAN/] Spenser Sakurai [WWW.IMAGESAKPRODUCTIONS.COM] Michael Raiden [WWW.MICHAELRAIDEN.COM]
“Magnolia,” a song from Philly rapper/producer Lushlife’s pretty-great 2012 album Plateau Vision, has a deceptively pleasant float to it, but it’s also a showcase for some truly serious verbal calisthenics. And with its new video, Lushlife has found a ridiculously inventive way to approach the already-tired convention of the lyric video. Directors Lamar+Nik film a cast of extras wearing cardboard cutouts of every single one of the song’s words, all of it piling up into a dizzy and sometimes beautiful collage. Seriously, this video is so great. -- StereoGum
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