Music video by Madcon performing Beggin'. (C) 2008 Bonnier Amigo Music Norway
Madcon is a Norwegian europop duo formed in 1992 by Yosef Wolde-Mariam and Tshawe Baqwa.
"Beggin'" is the title of a song composed by Bob Gaudio and Peggy Farina and popularized by The Four Seasons in 1967. In 2007, the song received new popularity when it was remixed by the French DJ Pilooski and then covered by the Norwegian hip-hop band Madcon. It has since been used as the main theme of a major ad campaign from adidas, celebrating its 60th anniversary.
In 2007, the same year as the Pilooski remix, the Norwegian hip-hop group Madcon recorded and released a new version of the song. The version became very popular in Norway, reaching #1 on the charts. Madcon's version of the song is a total re-recording, all instruments were performed by the production team 3Elementz, and all vocals by Madcon.
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