Madonna - Crave (w. Swae Lee)

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Madonna, Swae Lee - Crave

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Directed and Edited by Nuno Xico
Cinematographer: William DeSena
Producer: Stephen Holtzhauser
Executive Producers: Ralph Miccio, Ryan Heiferman, Trevor Potts for Good Company

Choreographer: Megan Lawson

Madonna's Styling Team:
Stylist: Eyob Yohannes
Makeup: Aaron Henrikson
Hair: Andy LeCompte

Swae Lee Stylist: Fatima B.

Post Producer: Andrew Illson
Colorist: Tim Masick / Company 3
Audio Mixer: Nicholas Montgomery

Music video by Madonna, Swae Lee performing Crave. © 2019 Boy Toy, Inc., Exclusively licensed to Live Nation Worldwide, Inc. Exclusively licensed to Interscope Records


"Crave" is a song by American singer-songwriter Madonna and American rapper Swae Lee. It was released on May 10, 2019, as the second single from Madonna's upcoming fourteenth studio album Madame X. It was written by Madonna, Lee, and Starrah, and was produced by Madonna, Billboard, and Mike Dean

Madonna stated in an interview backstage at the 2019 Billboard Music Awards that it was one of the first songs she wrote for the album and that the song is about "desire and longing" and she wanted to sing with a man on the track. On a radio interview with Mario Lopez she further described the song as "angst-driven" and "chasing after [someone who is] running away".

On working with Swae Lee, Madonna said: "He's really talented...I think he's a great writer, a great singer and he's so cute. Cute's important."

Rolling Stone called the song a "sultry pop number about hungering for another person". NME's El Hunt compared it to Lisbon’s traditional Fado music, calling it a "breezy, low-key moment which nods vaguely back towards the heartbreak of her 1989 album Like a Prayer, and yet sounds nothing like it". Writing for Idolator, Mike Wass felt it was "the third and (easily) most commercial cut from Madame X [...] a sexy, mid-tempo groove, it evokes the Hard Candy era, but the tone here is mellower and more romantic", ultimately concluding that "if radio didn’t ignore Madonna’s entire existence, it would sound perfect on pop and rhythmic formats"
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2019  10s  Madonna  Pop

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