Mass Gothic - Every Night You've Got To Save Me

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"Every Night You've Got To Save Me" from the 2/5/16 Mass Gothic album
Mass Gothic

Shot on a disposable camera tied to a stick.
Director: Addison Post
Video Production House: Loroto Productions, LLC.
Video Producer: P. Nick Curran
Editor: Addison Post & P. Nick Curran


Mass Gothic, the group led by Hooray For Earth’s Noel Heroux and featuring Zambri/Solvey’s Jessica Zambri, will release their self-titled debut album on Sub Pop next month, and we’ve already heard the darkly melodic lead single “Nice Night.” That’s followed today by “Every Night You’ve Got To Save Me,” a jaunty pop track with shades of Dexy’s Midnight Runners, the New Pornographers, and the Shins. The song is incredibly winsome on its own, and the effect is only amplified by director Addison Post’s video, which features Heroux and Zambri chilling in NYC locales ranging from bar to sidewalk to bathtub. The tub scenes in particular strike me as instantly iconic
-- Stereogum
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Artist: Mass Gothic
Video title: Every Night You've Got To Save Me

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Category: Rock & Alternative
Views: 4253
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