"Too Bad So Sad" - Michael Rault
Living Daylight on Burger Records
Producers: Meg Remy + Jennifer Hazel
Director + Editor: Meg Remy
Director of Photography: Alex Kingsmill
1st Assistant Camera: Misha Snyder
Creative consulting: Jennifer Hazel
Technical assistance and consulting: Ross Turnbull
Sad faces silk screened by Alicia Nauta / Klassic Kool Shoppe / klassickoolshoppe.blogspot.ca/
Special thanks to: Tamara Alexis at FCF Inc.
LuLu, Alicia, Kitty, Jennifer, Paule, Helene, Cotey, Siena, Dylan, Carlyn, Sally, Madi, Charlotte, Marlowe and Vicki.
Song Produced by Renny Wilson and Michael Rault
Engineered by Renny Wilson at Riverdale Recorders
All instruments by Michael Rault and Renny Wilson (except handclaps by Garrett Saidman)
Mixed by Gus Van Go and Werner F.
Mastered by Bryan Martin at Sonosphere.
Canadian psych-pop weirdo Michael Rault is fascinated by sadness. Between today’s video for “Too Bad So Sad” and last fall’s “Still Not Sad,” I’d say he has the topic pretty well covered. Thing is, neither of these songs actually sound sad at all; they both churn sweetly on carbonated psychedelia. The video for “Too Bad So Sad” is equally cute, as sad and happy faces bop around Rault’s endearing, bizarre theatrics. Watch the clip, directed by Meg Remy from U.S. Girls.