Monica - Everytime Tha Beat Drop

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Music video by Monica featuring Dem Franchize Boyz performing Everytime Tha Beat Drop. (C) 2006 J Records, a unit of SONY BMG MUSIC ENTERTAINMENT. 

"Everytime tha Beat Drop" is a song by American R&B singer Monica, composed by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and Dem Franchize Boyz for Monica's fifth studio album, The Makings of Me (2006). Featuring production by Dupri and LRoc, it was greatly influenced by snap music, incorporating beats of Nelly's 2005 single "Grillz" and containing a sample of Dem Franchize Boyz' 2006 hit single "Lean wit It, Rock wit It."

A lyrical and musical departure from previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed reviews by music critics who noted it "untypical." An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia.

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