Múm - Candlestick

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Artist: Múm
Title: Candlestick
Album: Smilewound
Label: Morr Music 2013

Director : Magnús Leifsson - www.magnusleifsson.com
Cinematographer : Árni Filippusson
Editor : Sigurður Eyþórsson
Motion Design : Henrik Linnet
Assistant Director : Arnar Ásgeirsson
Producer : Magnús Leifsson



We’ve been swooning over the dreamy, eccentric pop of this year’s Smilewound since its release, and ‘Candlestick’ typifies the condensed, upbeat feel that characterised the band’s sixth album. Throbbing with a taut pulse, its bright edge shines with clarity to mark the sharp, infectious melodies. Who better to introduce the stylish, sharp-lined aesthetic of the track’s video than the band themselves:

”The original idea behind Candlestick video is based around a mask made of embroided crochet that Silla (singer Sigurlaug Gísladóttir) wore. Eerily close to her own face, the mask becomes anamorphic and skewed when it becomes the face of the big hulky character of the video. The imagery is based on the painted lines that are such a distinctive quality in the street pattern of downtown Reykjavik. This playful distortion of the basic perception of the Reykjavik street and the puerile act of ringing a doorbell and running away, lie at the heart of the video.”
-- The Line Of Best Fit


2013  10s  Múm  Pop

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Artist: Múm
Video title: Candlestick
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Category: Pop
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