Niki & the Dove - So Much It Hurts

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Music video of Niki & The Dove's new single 'So Much It Hurts'.

Video Director and producer: Gustavo Torres/Kidmograph & Clara Luzian/Render Fruit.

(C) 2016 Record Company TEN, under exclusive license to Universal Music in Sweden

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Swedish duo, Niki & the Dove have shared the new video for their new single 'So Much It Hurts,' off the duo's forthcoming album Everybody's Heart Is Broken Now. Directed and produced by Gustavo Torres and Clara Luzian, the video features Malin Dahlström taking a stroll through the neon lights of a vibrant city.

"For this video we talked a lot about "the City" which in a metaphoric sense has been a great inspiration for us in making this album," Dahlström said. "We talked about the certain city heat, steaming asphalt, the blue color of the night, street life, tinsel, the smell of warm skin, someone waiting by the window overlooking the streets with it's myriad of moving lights and sounds - still in her/his solitaire, waiting by the phone that never rings. And the clock merciless moving forward in it's unremittingly pace of time. But what if you could turn it back just for once? And dive back into these crowded streets and turn one again, with the beautiful multitude of a Saturday night."

Everybody's Heart is Broken Now is out April 8 via TEN Music Group.
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Artist: Niki & the Dove
Video title: So Much It Hurts

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Category: Pop
Views: 3273
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