Nina Persson - Food For The Beast

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Creative idea & production: Tomas Melinder, Top Dollar
Camera, stills and video: Johan Sundell, Top Dollar
Editing and post production: Björn Wahlström, Top Dollar
Lights, installations and projections: Lumior
Styling, make-up and hair: Emelie Lantz, Top Dollar
Koreografi & dans: Ingrid Rosborg & David Price

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Nina Persson, the Swedish singer who has fronted the playful pop-rock band the Cardigans on and off since 1992 and has also featured in the trio A Camp, released her debut solo album Animal Heart this year. One of the standout tracks was the pulsing mid-tempo disco track “Food For The Beast,” which now has an eye-catching video by Tomas Melinder of the Malmö creative firm Top Dollar. The clip finds Persson behind and in front of various flashes of light — disco balls, video projections, undefined ethereal glimmers — while continuing to be the charismatic performer we’ve always known her to be.
-- Stereogum

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Artist: Nina Persson
Video title: Food For The Beast
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Category: Pop
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