Notes to Self - Popular Music

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Artist: Notes to Self
Song: Popular Music
Produced by BOOK & BRONZE for Heart on Sleeve (Notes to Self's own Bronze One & Book of Beatface)
Raps by Roshin, Swamp Donkey & Bronze One (all of NTS)
Cuts by DJ Dopey (of NTS)

Directed by RUFFNOTES
[Benjamin Young Hart & Matthew Bronson - with Additional Direction, Drawings & Animation by RUFFMERCY]
Creative Direction by Course of Study Creative
Concept & Treatment by RUFFNOTES (Benjamin, Matthew & Russell)
Edited by Benjamin Young Hart for Greenwood Yard Productions (greenwoodyard.com)
Cinematography shot by Eric Boucher for CXCF
Additional shots by OZ (Osman Ahmed)
Online by JR for motioneer.ca

Animations & Drawings by RUFFMERCY.COM
Graphics & Treatment by Course of Study Creative

From the NEW Notes to Self project "Target Market [RECOIL]"
with DECON Records.

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Toronto hip-hop outfit Notes to Self give their Target Market [Recoil] another push with the playful, carnival-set clip for the album's bonus track "Popular Music."

Proving that "you don't need a shotgun to be driven," we find the dudes multi-tasking as they shoot hoops at a midway, stunt near the fried doughnut stand, and lay down bars for all the gat-packers and backpackers to hear. The mellow throwback beat, meanwhile, is complemented by a steady stream of retro-minded animated sketches of Starter logos and portraits of Darkwing Duck.
-- Exclaim!

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Artist: Notes to Self
Video title: Popular Music
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Category: Hip-Hop
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