Artist: Notes to Self Song: Popular Music Produced by BOOK & BRONZE for Heart on Sleeve (Notes to Self's own Bronze One & Book of Beatface) Raps by Roshin, Swamp Donkey & Bronze One (all of NTS) Cuts by DJ Dopey (of NTS)
Directed by RUFFNOTES [Benjamin Young Hart & Matthew Bronson - with Additional Direction, Drawings & Animation by RUFFMERCY] Creative Direction by Course of Study Creative Concept & Treatment by RUFFNOTES (Benjamin, Matthew & Russell) Edited by Benjamin Young Hart for Greenwood Yard Productions (greenwoodyard.com) Cinematography shot by Eric Boucher for CXCF Additional shots by OZ (Osman Ahmed) Online by JR for motioneer.ca
Animations & Drawings by RUFFMERCY.COM Graphics & Treatment by Course of Study Creative
From the NEW Notes to Self project "Target Market [RECOIL]" with DECON Records.
Toronto hip-hop outfit Notes to Self give their Target Market [Recoil] another push with the playful, carnival-set clip for the album's bonus track "Popular Music."
Proving that "you don't need a shotgun to be driven," we find the dudes multi-tasking as they shoot hoops at a midway, stunt near the fried doughnut stand, and lay down bars for all the gat-packers and backpackers to hear. The mellow throwback beat, meanwhile, is complemented by a steady stream of retro-minded animated sketches of Starter logos and portraits of Darkwing Duck. -- Exclaim!
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