'Brand New Toy' is taken from Weller's forthcoming best of album 'More Modern Classics' out Monday 2nd June.
The video was directed by Joe Connor and features Paul and the band performing the track inside a giant kaleidoscope.
Music video by Paul Weller performing Brand New Toy. (C) 2014 Solid Bond Productions Ltd, under exclusive license to Virgin EMI Records, a division of Universal Music Operations Ltd
The always-sharp Brit-rock liver (and former Jam and Style Council frontman) Paul Weller released a new single called “Brand New Toy” on Record Store Day. It’s a clean, bouncy power-pop number, and in its new Joe Connor-directed video, Weller and his backing band casually knock the song out while the camera makes it look like they’re part of a huge kaleidoscope. Enjoy it while you can because Weller is done with this Record Store Day business.
In a post on his website, Weller brings up the common complaints that everyday fans, including some who’d lined up for hours, couldn’t get the single because predatory types had bought up all the copies and were selling them on eBay before RSD even started. Well claims he won’t be participating in Record Store Day again. -- Stereogum
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