Psapp - Wet Salt

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Description

Here is our new video for new single "Wet Salt".

Wet Salt is a song about the dirt, greyness and magic of city life. For this video, we wanted everyday rubbish and litter to be elevated into something magical and strange. We love anthropomorphism and we liked the idea of a secret parallel world of friendships, hardships and struggles going on in miniature at our feet. It could be true. It probably is true.

This video tells the stopframe story of a hapless but intrepid paper shape on her journey through a hostile city, and the strange band of litter creatures she befriends on her way. Banana skins, scouring pads, ants, shuttlecocks and benevolent hats all appear to help our plucky protagonist.

Director: Žygimantas Kudirka
Art Director: Asta Ostrovskaja
Editor: Pijus Meižis
Produced by Mushroom Agency

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Via the use of a whole bunch of garbage, electronic duo Psapp's video for their What Makes Us Glow single "Wet Salt" attempts to show us the wonders of urban life.

The video "stars" a paper cube riddled with what seem to be lion faces, which each coo out the lines for the jazzy pop song. Throughout the vid, it's accompanied by a crawling wig, crushed by a wine bottle, and manages to get around town in a shopping cart. You can peep the cutesy journey down below.

"'Wet Salt' is a song about the dirt, greyness and magic of city life," the band wrote in a statement. "It's about where Galia [Durant] lives in London — full of bustle, dirt, colour and magic. It's also about the internal battle where you yearn for the quiet green of the countryside but somehow can't live without the mess and madness of a city."
-- Exclaim!

Tags: 

2013  10s  Psapp  Pop

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Artist: Psapp
Video title: Wet Salt
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Category: Pop
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