Purity Ring - Fineshrine

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From the album "Shrines" out July 23(UK)/24(US and Canada)

Directed by Young Replicant  



Purity Ring is a Canadian electronic music duo formed in 2010 and originally from Edmonton, Alberta. The band consists of Megan James (vocals) and Corin Roddick (instrumentals).

On April 3, 2012, it was announced that Purity Ring were signed by record company 4AD worldwide and Last Gang Records in Canada. Later the same month the band released their first official single "Obedear", along with the announcement of their debut album, Shrines, to be released July 24, 2012.

On June 20, 2012, Purity Ring released the second single from the album titled "Fineshrine". The song later became known in the UK for its use on a very.co.uk advertisement.

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Artist: Purity Ring
Video title: Fineshrine

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Category: Pop
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