Purity Ring - Heartsigh

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Description

Financial assistance provide by MuchFACT, a division of Bell Media Inc.

Directed by Cecil Frena & Alex Fischer
 
Purity Ring is Megan James & Corin Roddick
Writers: Purity Ring, Cecil Frena & Alex Fischer
Producer: Jeremy Hill
Cinematographer: Frank Mobilio
Costumes: Megan James
Choreographer: Juliette Irons
Alien Dancers: Christen Quattlebaum, Lydia Purves-Ware, Sarah Polednak, Loren Picciarelli, Gabriella Cotaldo, Dani Scaringe, Kelly Browning, Kenzie McClure, Keara Glandt, Franchesca Bass, Kyleen Likas, Alexa, Palminteri, Ryan Vettel, Jesse Johnson, Struther White, Ryan Spencer
Helmets: Megan James & Artem Medvedev
Dome & Mic: Rachel Koukal
Gems & Submergence: Purity Ring
Makeup Artist: Tallulah Fontaine
Editor: Cecil Frena
Additional Editing: Alex Fischer
Colorist: Tal Baltuch
Production Designer: Susie Francis
Movi Operator: Charles Bergquist + Brian Williamson
Rollerblade Movi Op: Mike Dempsey
Jib Operator: Victor Pancerev
Crowdsurf VFX: Ari Fararooy
1st AC: Erin Olesen
2nd AC: Domo Jones
Gaffer: Austin Michaels
Key Grip: Danny Valentine
Stage Lighting: Kat Rodgers
Stage Manager: Jordan Sell

Special Thanks: MuchFACT, Mitch James, Mookie Singerman, Daniel Scheinert.

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Back in March, Edmonton electro-pop two-piece Purity Ring dropped their sophomore effort Another Eternity, and now they've unveiled a new video for album cut "heartsigh."

The clip pairs the twinkling synth-pop song with visuals of Megan James and Corin Roddick floating through what looks like outer space. When they're not falling through the void, the dynamic duo are captured on camera giving a glossy, intricately lit performance.

"Everyone involved in making this video happen had an equivalent understanding of what was trying to be expressed," James said in a press release. "It was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew. The video consists of the many elements we have created and chosen to express these songs in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark."
-- Exclaim!

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Artist: Purity Ring
Video title: Heartsigh
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Category: Pop
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